The Department of Tourism, UT Ladakh with its officials along with over 30 co-exhibitors participated in the South Asia's Travel & Tourism Exchange (SATTE) being held from 22 to 24 February 2024 at the India Expo Mart at Greater Noida, Delhi NCR.

With the focus on promoting Ladakh as an all-weather tourist destination, the Department of Tourism made concerted efforts to make Ladakh visible at the national & international level and generate interest amongst the stakeholders, travellers/visitors as well as among adventure lovers.

Rohan Khaunte,Tourism Minister of Goa inaugurated the Ladakh Tourism Pavilion at SATTE on the first day of the event on Thursday. The Minister also visited the stall and interacted with the tourism stakeholders and officials of Tourism Department, Ladakh.

The Ladakh Pavilion attracted a steady stream of visitors on the inaugural day as well as the second day. Tour operators, hoteliers, adventure companies, tourism officials from different states/UTs and individual travellers interacted with the Tourism Department representatives and co-exhibitors. The event provides a larger platform to learn about the experiences offered by Ladakh throughout the year. From trekking on the majestic peaks in the summer to witnessing the breathtaking frozen landscape in winter, the Department of Tourism is highlighting the unique appeal of each season.

Further, in line with its commitment to promoting responsible tourism, the Tourism Pavilion showcased Ladakh's latest initiatives aimed at minimizing environmental impact and preserving the region's rich cultural heritage.The visitors had the opportunity to learn about responsible travel practices, community-based tourism programmes and efforts to support local communities.

The Tourism Department and the co-exhibitors are also trying to build new partnerships and collaborations with travel industry stakeholders during the event. These partnerships are expected to further enhance Ladakh's image and promote responsible tourism practices in the region.

Building on the momentum generated at SATTE, Ladakh Tourism will continue to implement its strategic initiatives to promote responsible tourism and position Ladakh as a premier all-season travel destination.

Pertinently, SATTE is recognized as Asia's leading travel and tourism exhibition to conduct business, share knowledge, and exchange ideas in order to arrive at solution-driven innovations to accelerate the pace of growth of the tourism industry and offers a comprehensive platform to domestic and international buyers and professionals from across the travel, tourism, and hospitality industry as well as national and state tourism boards.