In commemoration of National Tourism Day, the observance of National Road Safety Month, and National Voters’ Day, a collaborative program themed, "sustainable journeys and timeless memories’ was conducted by the Tourism Department, Kargil, and ARTO, Kargil on January 25 at the conference hall.

The event was organised in partnership with Nehru Yuva Kendra (NYK), Kargil, and Ladakh Tribal Foundation.  Assistant Regional Transport Officer (ARTO), Kargil, Khadim Hussain; Assistant Director Tourism (AD) Kargil, Syed Toha Aga; District Youth Officer, NYK, Jigmat Spaldon, representatives of Ladakh Tribal Foundation, Travel Trade Association, Kargil, Taxi Union and drivers were present.

The program aimed to improve the interaction of drivers with tourists, enhancing travel experiences through positive and courteous practices on roads. 

ARTO Kargil, Khadim Hussain expressed gratitude to drivers, emphasizing their role as tourism ambassadors, urging them to prioritize passenger care for a positive tourist impression. He also advised drivers on positive behaviour, cautioning against rash driving for safer roads and improved tourist experiences.

He urged drivers to contribute to promoting tourism by improving their communication skills, adopting proper attire, and actively engaging with tourists within the local community. He highlighted the economic potential, asserted that the tourism industry and transportation can propel regional economic growth.

AD Tourism, Syed Toha Aga said that updated information booklets for tourist destinations will be published and these are aimed to provide comprehensive and current details for a seamless tourist experience. He said the footfall of tourists has increased and emphasised the administration's dedication to promoting tourism in the region for sustained growth and development.

He underscored the vital role of drivers in tourism, emphasizing the importance of good manners for a positive tourist experience.

District Youth Officer, NYK, Jigmat Spaldon stressed the importance of a sense of responsibility among drivers for fostering a positive community image.

Other speakers also addressed the drivers, and shared insights and advice with drivers on the occasion, promoting a collaborative effort for enhanced tourism experiences