Govt. Model Degree College Zanskar in association with ITM Business School, Navi Mumbai organised a webinar on “content creation and ideation”.

Prof. Kalpana Kumaran of ITM Business School delivered a detailed presentation on the topic. She shared in-depth knowledge and information about how ideas and content are created and their important role in business, marketing, and digital marketing.

Prof. Kalpana also highlighted various content and idea creation strategies like blogging, podcasts, etc. which are the most effective strategies for marketers. She also mentioned the other means and strategies like YouTube, websites, Facebook, etc. used by diverse marketers and companies to drag out maximum customers.

Faculty members and around 50 students of the college attended the webinar in the seminar Hall through the zoom platform on the interactive panel. In the end, queries and doubts raised by the participants were answered by the expert.