Tourism promotion in Kargil: CEC Dr. Jaffer discusses new strategies

By Reach Ladakh Correspondent Kargil, Jun 28, 2024
CEC, LAHDC, Kargil, Dr Mohd Jaffer Akhoon discussing measures to enhance tourism in Kargil district.
Kargil :

CEC, LAHDC, Kargil, Dr Mohd Jaffer Akhoon discussed measures to enhance tourism in Kargil district on June 28.

The meeting was attended by Executive Councillor for Tourism, Kacho Mohd Feroz; Councillor Town, Haji Abass; Councillor Yourbaltak, Manzoor-ul-Hussain; Assistant Director of Tourism, and other concerned tourism officers.

Key issues discussed included the promotion of tourism in Kargil through the printing and distribution of a detailed itinerary. This itinerary will provide comprehensive information about tourist locations, distances, homestays, emergency healthcare facilities, and maps of all tourist spots in the district.

Dr. Jaffer directed tourism officers to submit detailed costs for printing and designing the itinerary within two days to enable prompt distribution among hoteliers and other stakeholders. He also emphasized the need for promotional posters and identified locations such as Ladakh Bhawan in Delhi, Srinagar Airport, and Leh Airport for displaying these posters to promote Kargil's various tourist attractions.

The CEC stressed the importance of creating promotional videos showcasing Kargil's tourist attractions and utilizing social media platforms for advertisement. He highlighted the potential for promoting Buddhist pilgrimage sites to attract international tourists from countries like Taiwan, Thailand, Singapore, and Japan.

Executive Councillor for Tourism, Kacho Mohd Feroz, proposed the inclusion of various locations in the itinerary, such as Munshi Aziz Bhat Museum, Sangam Point at Kharool, Changila, Hanfia Masjid, Gurudwara, Kargil Sunset Point, the riverfront path from TFC to Sher Bagh, Goma Kargil Viewpoint, and Old Bazaar Kargil. He also suggested incorporating a small tourist map in the itinerary to help tourists easily navigate the district's attractions.

EC Feroz further suggested exploring the potential of Kargil to attract Hindu tourists through religious pilgrimage sites like Droupati Kund at Drass and Sindhu Darshan in Aryan Valley. He added that these areas could be developed on a larger scale to attract Indian tourists.