An interactive session was organised by the Eliezer Joldan Memorial (EJM) College Leh with the students of EJM College, ITIs & polytechnic with the delegates from IITs on May 11.

The IIT delegates include Dr Anil Verma, Professor in Chemical Engineering, Head Continuing Education Program, IIT Delhi; Dr Anil Wali, MD FITT, IIT Delhi; Dr Amitabha Bandyopadhyay, Department of Biological Sciences and Bio-Engineering, IIT Kanpur, professor-in-charge, SIIC (Incubation centre), IIT Kanpur; Ankit Saxena, In-charge of social innovation, IIT Kanpur and Shakti Tripathy, Senior Manager, Desai Sethi School of entrepreneurship, IIT Bombay.

Principal EJM College, Dr Sameena Iqbal addressed the gathering and welcomed all the experts and highlighted the importance of this type of interactive session. Further, she added that this kind of session should happen in future as well.

During the interactive session, students/aspiring entrepreneurs showed interest and discussed business and entrepreneurship ideas in various domains such as food processing, handicrafts, handlooms, textiles etc. They also spoke on the importance of branding, packaging, digital marketing of local products, pricing and market segmentation with the experts from IIT Delhi, IIT Kanpur and IIT Mumbai.

The experts informed the gathering about different business ideas, the importance of being aware of their surroundings and providing a solution to the existing problem, development of ideas, business establishment, ideas to make business functional and pursue entrepreneurship based on their passion. They suggested sharing problem statements with the incubation centre (Ladakh) for handholding & expert guidance for the upcoming projects of aspiring entrepreneurs.